Yes, this is key. Business models based on generating low quality information and using SEO to monetise it will die and that's a good thing. But unfortunately

Yes, this is key. Business models based on generating low quality information and using SEO to monetise it will die and that's a good thing. But unfortunately also sites that generate high quality information (eg independent research, reviews, journalism) will also struggle and be more reliant on paywalls and subscriptions.