That already happens. Content creators have merchandise, patron exclusives, fan clubs and so on and so forth. The problem isn’t that other revenue streams don’

That already happens. Content creators have merchandise, patron exclusives, fan clubs and so on and so forth. The problem isn’t that other revenue streams don’t exist. It’s that they’re still dependent on the whims of YouTube to get their brand out. And unfortunately, these other revenue streams are only more profitable than YouTube for the smallest percentage of video content creators (baring those who specialise in adult content, but that’s a whole other domain of content creation ;) ).