Cell companies suck, yes. And a decade ago they sucked more, and 2 decades ago it was really fucked. But they got commoditized. They are a utility provider now

Cell companies suck, yes. And a decade ago they sucked more, and 2 decades ago it was really fucked. But they got commoditized. They are a utility provider now, they can't charge an arm and a leg for tethering or photos in messages. Their profit margins are garbage and they have to spend a shit ton of money to deploy new tech to maintain those shit margins. The writing has been on the wall for decades that this was coming，which is why they acted like such dicks to try and keep it from happening.