Size is also a disadvantage in a market, growing by 2% when you are a $1M company is easy, growing by 2% when you are a $100B company is hard. Corporate manager

Size is also a disadvantage in a market, growing by 2% when you are a $1M company is easy, growing by 2% when you are a $100B company is hard. Corporate managers have an embedded growth obligation to maintain both their position and the company's position. This is part of the reason they are vulnerable to new market entrants.