> if it wasn't they would just "price what people are willing to pay" and be forced to eat the loss Classical economic theory predicts literally the opposite.

> if it wasn't they would just "price what people are willing to pay" and be forced to eat the loss Classical economic theory predicts literally the opposite. It predicts the prices will go up exactly as if the base materials became more expensive. Classical economic theory predicts that free market produces lowest possible prices and thus any tarif means price up.