Customer acquisition always has a cost. Nothing wrong there. Advertising, handing out products or handing out cash. The fine article mentions 16.5 million users

Customer acquisition always has a cost. Nothing wrong there. Advertising, handing out products or handing out cash. The fine article mentions 16.5 million users. Even if that's somehow inflated, that had a cost. Was this customer acquisition worthwhile, the right strategy? Who knows. Was it profitable? clearly not.