The problem for Toyota is that they have been absorbing the cost of the new tariffs (15%). It has affected their bottom line and has yet to be passed on to the

The problem for Toyota is that they have been absorbing the cost of the new tariffs (15%). It has affected their bottom line and has yet to be passed on to the American consumer. I suspect, like others have already pointed out on some of the blogs, that with the new model year approaching, Toyota vehicles will reflect a 15% increase. It will be easier to pass these tariffs onto consumers to avoid the ire of the Trump administration, since prices tend to rise with new model years.