If following the "rule" to ignore parenthesized and italicized links: Jell-O -> Brand -> Business -> Trade -> Goods and services -> Tangibility -> Perception -

If following the "rule" to ignore parenthesized and italicized links: Jell-O -> Brand -> Business -> Trade -> Goods and services -> Tangibility -> Perception -> Sense -> Biological system -> Biological network inference -> Inference -> Logical reasoning -> Mind -> Thought -> Cognition -> Mental state -> Mind (Loop!)