But you don't get billions of requests per minute. You get maybe five requests per second (300 per minute) on a bad day. The sites that seem to be getting badly

But you don't get billions of requests per minute. You get maybe five requests per second (300 per minute) on a bad day. The sites that seem to be getting badly attacked, they get 200 per second, which is still within reach of a self hosted firewall. Think about how many CPU cycles per packet that allows for. Hardly a real DDoS. The only reason you even want to firewall 200 requests per second is that the code downstream of the firewall takes more than 5ms to service a request, so you could also consider improving that. And if you're only getting <5 and your server isn't overloaded then why block anything at all?