Change the name. The double negative is confusing, and the word "neglect" reminds me of toddlers crying because they haven't been fed or dogs whimpering in a ho

Change the name. The double negative is confusing, and the word "neglect" reminds me of toddlers crying because they haven't been fed or dogs whimpering in a hot car. It sounds like a non-profit trying to guilt me into donating money to stop human trafficking. There are so many negative connotations you'll activate in people's minds before they read that it's an app to "proactively provide stellar support". It's cute with Less Accounting, because obviously accounting is necessary and you could never get rid of it all (or want to). But it's not cute with neglect. Neglect is not a business necessity, and "Less Neglect" just reminds me of all the neglect your app probably won't address. The name is a downer. "Neglect is a passive form of abuse in which a perpetrator is responsible to provide care for a victim who is unable to care for himself or herself, but fails to provide adequate care." ~Wikipedia