This is something I've been thinking about a bit recently. When I look at a lot of profitable businesses like tech startups , investment firms etc they can have

This is something I've been thinking about a bit recently. When I look at a lot of profitable businesses like tech startups , investment firms etc they can have very high turnovers without actually employing many people. Apple is one of the biggest companies by market cap. They claim to create around 512,000 jobs (http://www.apple.com/about/job-creation/ http://www.apple.com/about/job-creation/). However many of those jobs are in their retail stores which their business could at least in theory do without. Also many are in manufacturing where there will increasingly be automation. I hear a lot from politicians that we need to get people spending so that they can create jobs. However a fair amount of the economic activity that I do is via either clicking on google ads or buying games from Steam. A lot of these games are written by very small teams. So I could quite easily spend a lot of money without really creating any jobs at all.