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Why? Because people have to know about the product and give a care for it. In other words, Marketing is hard unless you 1) have a ton of money or 2) get "lu
by realityfactchex 1y ago
Why?
Because people have to know about the product and give a care for it.
In other words, Marketing is hard unless you
1) have a ton of money or
2) get "lucky" (right time/place)
3) have the right network/connections already in place to supercharge the 'launch'.
That is why, IMHO.
That is also why 1) being prolific and 2) very persistent are important for success. (Hence, always be launching.)
They're not buying the product. They're buying what it does for their ego or life. People buy on emotion, in addition to whatever it does for them.
But they have to know it exists, first.
Hence, why Ads / "influence" is such a big biz online.
- anthonyot 1y agoThe network/connections point hits hard. It's wild how much easier launches are when you already know the right people in your space. That 'always be launching' mindset makes sense too - treat it like a skill you have to develop, not a one-time event. Most of us approach our first launch like it's some magical moment instead of just another thing to get good at through practice. It really is alot work and you have to keep motivated, i find i switch between projects too much which doesn't help too
- JohnFen 1y ago> It really is alot work That's an understatement. I've started a few businesses, some failed and some succeeded, but with each one it was the hardest work, with the longest hours and most stress, I've ever done. But the rewards are immense (not really, or just, talking about money).