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I wouldn't suggests a frontal attack. I'd suggest initially focusing either on a type of ad Craigslist is ill-suited for, or a technology that would be very us
by pg 18y ago
I wouldn't suggests a frontal attack. I'd suggest initially focusing either on a type of ad Craigslist is ill-suited for, or a technology that would be very useful in classified ads but which Craigslist ignores because they never change the site. Use that to get a toe-hold, then gradually expand. Ideally the new approach would seem as different from Craigslist as Craigslist does from classified ads in newspapers.
- pg 18y agoIncidentally, I wouldn't suggest a frontal attack on any established company. The method should always be to take over some territory they're overlooking (ideally because they're in denial about it), and then expand from there.
- davidw 18y agoDid you get that out of Crossing the Chasm, or think of it yourself from experience? Or is it just obvious to people with a good head for business?
- pg 18y agoI'd heard that Crossing the Chasm talks about this sort of things, but I've never actually read it. I think most startup founders figure this out.