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Why wouldn't you use sleep.io as the default?
by tokenizer 14y ago
Why wouldn't you use sleep.io as the default?
- phames 14y agoHmmm because our primary target (middle aged women) are not that web-savvy i guess, and the .com is the default TLD. We bagged sleep.io when it first went on sale but haven't considered using it as the default. To ask the opposite (and possibly stupid) question - why would you make sleep.io the default?
- d3ad1ysp0rk 14y agoLess characters to type.
- highace 14y agoAnswered a similar question the other day. Webmaster tools doesn't let you target .io domains globally, as it's intended for the Indian Ocean countries. Therefore it won't rank as well as a .com in the Google serps, which is a big disadvantage.
- phames 14y agoInteresting. Thanks! That will be my response from now on...
- fusiongyro 14y agoSomebody was in the news the other day because their clever country-code TLD was taken away by the registry. All of the country code TLDs have weird restrictions with which you can easily fail to comply. Recourse for smaller registries can be harder to obtain. In this case I'm not sure why they went with 'sleepio' if they weren't going to use '.io' other than perhaps it's trendy right now, but I think they probably made the right move getting the .com.
- phames 14y agoWe decided 'Sleepio' way before .io domains were available!
- tokenizer 14y agoI just noticed it redirects from sleep.io is all. It seems like while .com's are great, having something like sleep. whatever is pretty awesome. I was just curious as to why you chose one redirect over the other.
- bpaluzzi 14y agoWe decided that while we wanted to capture the .io domain for completeness' sake, for the reasons listed above (SEO implications, not "correct" usage of TLD), sleepio.com made more sense as the default / redirect target.