4 ms·

Is there a free alternative using the same methodology? Sounds interesting, but £49.99 is way too much for me right now.

by rane 14y ago

phames 14y ago
Well, the techniques are out there in the literature, but it's how they are tailored to your own situation - and more importantly how you actually deliver positive behaviour change, rather than just info - that's the real challenge that we're trying to address at a price less than the £600 you'd need to pay for a course of face to face therapy. We're going to try a lower price point ongoing subs model to avoid that initial barrier; the assumption initially was that we need to front-load the value, since we're curing people!!
- JofArnold 14y ago
  Have you tried anchoring against that £600 price in the copy/design? Could be compelling.
  - phames 14y ago
    So - we've tried to be strict on limiting our messages, and we've developed these based on iterative testing - with users on the site, but also on the street with strangers (shoving the pack under their noses and asking what they think it is!). So it's always been a candidate, but other messages seemed more important, largely because it seems that most people think poor sleep -> sleeping pills, and do not think -> CBT / therapy. As in, it's the immediate frame of reference. That's been confirmed in training/talking to Boots staff, but they have found that reference point useful in making the value case to customers.
- bjourne 14y ago
  I'd gladly pay £100 or more.. If I actually believed the product would work on me. However, there is so much crap and scams on the internet that it is hard to believe a web site programme would be effective. All the thousands of "get abs in six weeks!" ads has made me cynical. Maybe if someone I trusted had taken the programme and could recommend it to me it would put be over the trust threshold.
  - phames 14y ago
    Yep peer referral is the most powerful driver - you've echoed the view of pretty much every sleep sufferer I've interviewed! The Boots partnership was in part to try to build that trust (and therefore value).

Is there a free alternative using the same methodology? Sounds interesting, but £49.99 is way too much for me right now.

by rane 14y ago

Is there a free alternative using the same methodology? Sounds interesting, but £49.99 is way too much for me right now.

phames 14y ago

Well, the techniques are out there in the literature, but it's how they are tailored to your own situation - and more importantly how you actually deliver positive behaviour change, rather than just info - that's the real challenge that we're trying to address at a price less than the £600 you'd need to pay for a course of face to face therapy. We're going to try a lower price point ongoing subs model to avoid that initial barrier; the assumption initially was that we need to front-load the value, since we're curing people!!

JofArnold 14y ago
Have you tried anchoring against that £600 price in the copy/design? Could be compelling.
- phames 14y ago
  So - we've tried to be strict on limiting our messages, and we've developed these based on iterative testing - with users on the site, but also on the street with strangers (shoving the pack under their noses and asking what they think it is!). So it's always been a candidate, but other messages seemed more important, largely because it seems that most people think poor sleep -> sleeping pills, and do not think -> CBT / therapy. As in, it's the immediate frame of reference. That's been confirmed in training/talking to Boots staff, but they have found that reference point useful in making the value case to customers.
bjourne 14y ago
I'd gladly pay £100 or more.. If I actually believed the product would work on me. However, there is so much crap and scams on the internet that it is hard to believe a web site programme would be effective. All the thousands of "get abs in six weeks!" ads has made me cynical. Maybe if someone I trusted had taken the programme and could recommend it to me it would put be over the trust threshold.
- phames 14y ago
  Yep peer referral is the most powerful driver - you've echoed the view of pretty much every sleep sufferer I've interviewed! The Boots partnership was in part to try to build that trust (and therefore value).