I don't think the airlines win in a battle against agents. Look at what happened when Air Canada tried to keep seats.aero from scraping award prices to find sav

I don't think the airlines win in a battle against agents. Look at what happened when Air Canada tried to keep seats.aero from scraping award prices to find saver fares, they lost technologically and legally. seats.aero is run by a solo developer and won. I think if more airlines try and do AI dynamic pricing like Delta did this year they're going to find AI agents are extremely good at adversarial booking. I think a really innovative airline booking provider would capitalize on this new dynamic by facilitating this lubrication of supply and demand. AI agents understand that a given consumer is just as interested in hiking the Dolomites as Patagonia. So they should be willing to surface something like what their best price is for Venice and Buenos Aires to fill the seats.