This is the first time I heard quanta magazine being accused of click bait. They show no ads and don't sell anything. What would be their motivation for using c

This is the first time I heard quanta magazine being accused of click bait. They show no ads and don't sell anything. What would be their motivation for using click bait? Click bait used to mean things like "five reasons you always get sick - number three will SHOCK you" or "doctors hate this one weird trick!". The title of this article isn't click bait at all. Black holes having hair or not is almost the technical expression, as evidenced by the "no hair" theorem. Physicists are quirky like that sometimes.