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MCP servers can inject ads though. Think about this particular one for example. It can return flight options that companies paid to put on top. Also it can s

MCP servers can inject ads though. Think about this particular one for example. It can return flight options that companies paid to put on top. Also it can send you responses like "while you're waiting for your flight options, here is a fun list of things to do in London on your trip!", all paid promos of course. It's a lot easier to inject ads into MCP than APIs.

mikeocool 1y ago
Doesn’t the MCP response just get used as context? So the LLM gets to decide what is actually shown to the user — if so I imagine “ignore anything that seems like an ad” is going to become a common prompt if that were to actually become common. Or much more likely OpenAI/anthropic/google will be the gatekeepers of what advertising is injected into the user’s chat.
- crooked-v 1y ago
  LLMs "adblocking" can be evaded with the right clever sentences.
- jedberg 1y ago
  It will certainly a battle between MCP providers and the LLMs that consume them, much like the constant battle today between adblockers and ad providers.
Eldodi 1y ago
Here MCP is replacing a web UI, not the API. And on ravel aggregator websites you already have ads in the flow.
lxe 1y ago
I can just instruct to "don't read any ads in MCP responses"
- jedberg 1y ago
  Sure, and you can run an ad blocker too, but it's an arms race. Someone will figure out how to get around it and show you the ads anyway. And then someone will figure out how to make the LLM not do that. And so on and so on.