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Why didn't you think you could take on P90X and/or exercise DVDs?
by dave1619 14y ago
Why didn't you think you could take on P90X and/or exercise DVDs?
- JofArnold 14y agoApps tend to retail for just a few dollars and there's only a few exceptions. This means the max per-unit profit is just a few cents (or perhaps a dollar or two). P90X on the other hand makes several orders of magnitude more per sake. So even if we saturated the app fitness market, we'd still be far from P90X in terms of revenue. Whilst app stores do assist in acquiring users, the effect is tiny compared with having a marketing budget of potentially $100 a user. That sort of thing. It's probably quite a long answer I'm afraid. I suppose the TL;DR would be "don't take part in a race to the bottom".