I have similar experience but from the other end. I have a service similar to imgur. Quite different but for the sake of conversations lets pretend they are the

I have similar experience but from the other end. I have a service similar to imgur. Quite different but for the sake of conversations lets pretend they are the same. You can create content, then save it and get a link to copy-paste into another site. I have tons of traffic from both the landing page and directly to the creation- and save-page. Most users do save their content for embedding but there is hardly any traffic from the embed-links given to the users. It's not that other people don't click the links, even the thumbnails have comparatively low traffic. This means that most people save their work but they don't know what to do with it later, they simply don't understand why they are given a unique url and that it can be pasted into another site. Googling for my links also shows that the ratio of published links out of all saved links is very low.