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Advertising is very expensive and political candidates have to pay retail rates. As the old adage goes, half of it is wasted but you don't know which half. Howe
by ch4s3 1y ago
Advertising is very expensive and political candidates have to pay retail rates. As the old adage goes, half of it is wasted but you don't know which half. However with political ads, all of the money spent on the losing candidate is wasted in a certain sense.
As media has fragmented, you really have to spend a lot to get in front of enough high propensity voters, and even more to turn out low propensity voters unless you're organically good at getting invited on to podcasts.
- vjvjvjvjghv 1y agoI wonder how much of the money goes to well connected ad agencies and consultants. I bet a lot. The whole system is corrupt all the way through.
- ch4s3 1y agoConsulting around elections is a huge business, and consultants that win races cost millions, but that can't be paid for by PACs at all because they work with the campaign directly. Buy ad buyers and media agencies that only work in politics are definitely a thing[1] also. [1] https://oaaa.org/wp-content/uploads/2022/09/20.06.30-Political-Media-Agencies-and-Organizations.pdf https://oaaa.org/wp-content/uploads/2022/09/20.06.30-Politic... (this is an old list but illustrative)