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I know this is ridiculously off-topic, but Crossfit doesn't work at all like that. To the best of my knowledge, Crossfit doesn't even sell contracts to people
by dkarl 14y ago
I know this is ridiculously off-topic, but Crossfit doesn't work at all like that. To the best of my knowledge, Crossfit doesn't even sell contracts to people who haven't graduated from the six week intro class, which is a serious reality check for people who prefer to keep exercise in the realm of fantasy. Thus, they weed out the best potential absentee customers before they can even buy a contract. My instructor emails me when I skip class and then gives me shit about it (in a good-natured way, of course) when I show up for the next one. Gyms love people who don't show up. They only care who pays and who doesn't. At Crossfit, they get grouchy if you pay and don't show up. They literally complain about free money! It's unfair to lump them in with the big box gyms whose business model depends on people not getting what they paid for.
It's true that my current facility requires a one-year contract to get the very best rates, which was a shock since my previous Crossfit facility only had one-month and three-month contracts, but that's nothing compared to big box gyms selling five-year memberships, offering guaranteed low monthly fees for a big one-time "lifetime membership" fee, and making it ridiculously hard to cancel recurring payments. Also, there's zero sales pressure on contracts. I've never spoken to anyone affiliated with Crossfit except the instructors, and I've never spoken to them about money except when signing up at a new facility.
A better summary for how Crossfit makes their money would be charging high prices and being the dominant brand in a market they created.