I recommend "Alchemy" by Roy Sutherland. [0] It deals with human and behavior that drive economics and highlights ideas that would fail on paper and actually wo

I recommend "Alchemy" by Roy Sutherland. [0] It deals with human and behavior that drive economics and highlights ideas that would fail on paper and actually work. Example, turns out you can use Disney like characters painted on the outside of a store to reduce brake-ins at night. It goes through similar scenarios. Example, "Offering a free version and not requiring a credit card can push the idea that your solution has no value so why should I use it?" [0] https://bookbrief.io/books/alchemy-rory-sutherland/summary https://bookbrief.io/books/alchemy-rory-sutherland/summary