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I know someone who failed, closed the startup and joined another company if that answers your questions. Probably wrong on this, but I've not seen any tech sta

• prawn 14y ago
  Just strikes me as likely easier to sell something to gyms for $x0-x00/mo that they then on-sell or provide as a bonus to members, than it is to grab individual users as a one-off. I pitched the idea loosely to a gym once and they liked the concept, but I've never had the time to prioritise the idea over others. e.g., a gym might pay $x0,000 to develop their own branded solution. Put something workable in front of them at the right price and it could be a far easier decision?
  • JofArnold 14y ago
    If you go ahead with it, make sure you heavily investigate: 1) Will they actually use it? Will their customers use it? 2) Why they want it? Is it to add extra perceived value for marketing purposes or is it to save them money... that sort of thing. 3) What's the maximum theoretical market? What part of that market can you address if you execute perfectly (TAM, SAM, SOM...). I bet it's smaller than you think. 4) What's the sales cycle? What does it require of the gyms? The guys I'm talking about did a pretty thorough job and the founding team had good prior experience with gym chains - they took it a long way pretty quickly. But they weren't successful. I don't want to say that it's not possible, but it's certainly full of a lot of pitfalls that are worth spending the time to discover up front.