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Facebook Had A Huge Drop In Traffic Last Month (but it doesn't matter..)
"But ComScore's Andrew Lipsman says that the drop isn't cause for worry.
"The decline is due to a US-wide change in our weighting methodology based on newer US Census data," Lipsman told Business Insider in an email. "The decline is due to that, not organic reasons.""
I just find it interesting that the story was published and given that headline given the comment from comscore.
- larrys 14y ago"But ComScore's Andrew Lipsman says that the drop isn't cause for worry. "The decline is due to a US-wide change in our weighting methodology based on newer US Census data," Lipsman told Business Insider in an email. "The decline is due to that, not organic reasons."" I just find it interesting that the story was even published and with that headline given the comment from comscore which is where the metrics come from. Maybe the headline should be "analyst doesn't do his homework..."