And as something a million times more affordable and easy to access, water being a reasonable competitor makes it a winner. By analogy, Coke and mineral spring

And as something a million times more affordable and easy to access, water being a reasonable competitor makes it a winner. By analogy, Coke and mineral spring water both provide safe hydration. Yet more Coke is consumed by the average American. It would be a myth to say Americans avoid Coke and prefer mineral water, because of the (random variable that doesn't wildly vary between the two drinks).