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A data point of one but for me (a couple years ago). When I was offering a paid app for 2€ on the AppStore I got less than a hundred customers. A free app with
by yoz-y 1y ago
A data point of one but for me (a couple years ago).
When I was offering a paid app for 2€ on the AppStore I got less than a hundred customers. A free app with a 2€ IAP resulted in a couple of thousand of purchases.
Note also that the free version of the app didn’t have ads or anything, just slightly less functionality. The IAP arguably unlocked only minor features.
My point is: users put zero value on most programs. They will almost always choose a free alternative if it provides them the bare minimum of functionality
Now, with highly professional software like Rogue Amoeba’s things might be different.
- aeturnum 1y agoI also wonder if it comes down to requiring users to pay after exposing them to partial functionality (15m of recording) v.s. any functionality (must pay to open from AppStore). I think your free app is actually closer to Rogue Amoeba's approach than the pay one.