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I'm sure this is some MBA 101 stuff, but I'm slowly learning that all sales come from a sense of urgency. A two-week long trial ends and you're not even on the
by switz 1y ago
I'm sure this is some MBA 101 stuff, but I'm slowly learning that all sales come from a sense of urgency.
A two-week long trial ends and you're not even on the computer? Oh well.
You're recording something longer than 15 minutes that you want completed _right now_ and the only way is to upgrade? Instant purchase.
That doesn't mean that urgency has to come from a place of in-authenticity. In this case, I think the trial time limit is fair. People still get real value (actually for even longer than just two weeks), but if you want the full-offering you have to pay for it. It's a decent balance.
- drob518 1y agoBingo. The best trials are those that allow the user to determine whether the product is capable of solving the user’s immediate problem without actually solving it unless the product is purchased.
- xnorswap 1y agoIt's a shame that HN doesn't appear to have a "save comment" feature beyond just upvoting, because this is a neat and succinct statement I'd like to remember.
- theIV 1y agoClick on the comment’s timestamp. The “comment thread view” (don’t know what to call it) has a link to favorite it.
- xnorswap 1y agoThanks, useful to know!
- arcfour 1y agoIf only there was a product that moved this link to a more convenient location! I would buy it on the spot!
- 1718627440 1y agoYeah it could be like a mark in a book.
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- deleted 1y ago[deleted]
- gwbas1c 1y agoThe "Refined Hacker News" browser plugin adds the "favorite" link on top of every comment. (It's one of the few browser plugins I use.)
- deleted 1y ago[deleted]
- tpoacher 1y ago> all sales come from a sense of urgency all coerced sales come from a sense of urgency. Not the same thing. > That doesn't mean that urgency has to come from a place of in-authenticity In-authenticity is a subjective term here, but are there competing incentives against offering a "use only once" price alongside the full product or a subscription model? You bet.