I think that's a little unfair. Building out an idea for a bespoke supercomputer and making an iteration of that idea that applies to globally scaled workloads

I think that's a little unfair. Building out an idea for a bespoke supercomputer and making an iteration of that idea that applies to globally scaled workloads is a different thing. They are building computing factories, as is Amazon, MS, Facebook, etc. That said, PR is PR, and companies always crow about something for their own reasons.