Most big web companies started out either by design or fortitude by applying crossing the chasm techniques. 1. Define the large market. 2. Focus entirely on o

Most big web companies started out either by design or fortitude by applying crossing the chasm techniques. 1. Define the large market. 2. Focus entirely on one small niche within that large market that will give you enough credibility to win over the late majority in the latter. See facebook [harvard college social], myspace [music], bebo [birthday reminders], craigslist [local events in san fran] etc. 3. Own > 90% of your niche 4. Cross the chasm into the large market. The market adoption curve demographics of the large market should ideally match the niche you chose. BTW it is unlikely that a "tech" audience are a good niche to pick, as they do not contain many peers for the larger market to identify with. It will be interesting to look at twitter in a few years to see if it crosses the chasm into the mainstream user. I'd say read the book. It's a classic.