The start up community tends to operate in a bubble. Wearing something that makes you stand out as 'uncool' and a target for theft is enough to deter people fro

The start up community tends to operate in a bubble. Wearing something that makes you stand out as 'uncool' and a target for theft is enough to deter people from a product. Take the white ipod ear buds, they were 'cool' enough that most people would were them, however bluetooth handsfree headsets only took off with specific demographics.