Apple makes almost no money, in relative terms, from app store sales (about 1% in '10)[1]. The business of running the appstore is not the reason they will nev

Apple makes almost no money, in relative terms, from app store sales (about 1% in '10)[1]. The business of running the appstore is not the reason they will never fully support cross-platform mobile development. The real reason is websites that run as apps break Apple’s strangle-hold on their walled garden. Apple's business model is to sell devices via a tightly controlled channel (read few middlemen) at a high-margin; getting paid up-front when the device is purchased. Those high-margins are partially possible because of the value ascribed by customers to the uniqueness of variety & volume in the appstore combined with it's friction-free nature. WORA is a pipe-dream. Has always been. Always will be. Meanwhile developers continue to suffer because there are enough 'popular' platforms that they have no choice but to do cross-platform development.[2] Sadly, this is just reality; I do not believe there will ever be a silver bullet. [1] http://news.cnet.com/8301-13579_3-20008540-37.html http://news.cnet.com/8301-13579_3-20008540-37.html [2] http://ceklog.kindel.com/2012/07/24/apps-must-be-cross-platform/ http://ceklog.kindel.com/2012/07/24/apps-must-be-cross-platf...