Yep - I have to say we totally agree with this and am just trying to work out how we can make such a change so it's informative, but not overwhelming for repeat

Yep - I have to say we totally agree with this and am just trying to work out how we can make such a change so it's informative, but not overwhelming for repeat users. Getting to the data fast is important, but understanding why we're a vast improvement over the alternatives is clearly just as important! This is something we need to get right, and we will think about how we can portray it more clearly.