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For those of you not in NYC, Fashion Week takes over the city twice a year, and these runway shows are huge productions. Lots of money & time goes into not only
by jeremyrwelch 14y ago
For those of you not in NYC, Fashion Week takes over the city twice a year, and these runway shows are huge productions. Lots of money & time goes into not only the clothes, but also the runway events themselves - especially with the major designers like this chick Diane von Furstenberg (wife of Barry Diller, founder / CEO of web giant IAC). Lots of celebrities show up, and photos from the events show up all over the press. Hardly the place I'd expect to see Google Glasses and Sergey.
Which is why this is so interesting. Seems Google is making a push for Glasses to be "hip", and not just a toy for us geeks and hackers. Not only did Sergey sit on the front row, but the models & designers wore Glasses during the show, and Sergey walked with the designers at the end. This last bit is a rare thing for any of the regular celebrity attendees to do, much less Sergey Brin who I doubt has ever been to a runway show before.
Think of it like Sergey attending a major opera or orchestra performance, and then being brought up on stage at the very end when the conductor / singer / director is giving their final bow.
- Peroni 14y agoCan't remember if it was Sergey himself or someone here on HN however there was a comment made not long ago that all it would take is for someone like Will.I.Am or other 'cool' celeb to be snapped wearing them out and about and Google Glass is instantly cool as a fashion statement. Given the massive leap in technology I'll stand behind almost any PR move Google make to get this tech mainstream.
- molmalo 14y agoLike it or not, this is how fashion works. Imitation is the sincerest form of flattery, right? And young people like to imitate their idols. Just make a few artists and a few athletes wear this product, and people will buy it.
- moondowner 14y agoThat's also pretty much part of the Beats Audio success. They are featured in tons of music videos, movies and celebrities are spotted wearing them all the time.
- onetimeuse001 14y agoBeats Audio success is also due to need. I have two laptops with Beats Audio, and presumably they got a few bucks from each. When buying them I wondered if there's something special about the speakers and probably made me more likely to buy them, but all laptops have speakers anyway. Glasses are another animal, both price and the cool factor are hurdles. Not cool > http://www.freetechnologyadvise.com/wp-content/uploads/2010/02/2-bluetooth-headset.jpg http://www.freetechnologyadvise.com/wp-content/uploads/2010/...
- sree_nair 14y agoHmm. Imagine Usain bolt to running with these glasses.