Assuming pcie SSDs are acceptable, they could have bought an optane drive with 60 drive write per day for five years endurance XD SSDs today have lower ratings

Assuming pcie SSDs are acceptable, they could have bought an optane drive with 60 drive write per day for five years endurance XD SSDs today have lower ratings because very few (consumer) use cases would prefer more write endurance over +100/50/33% capacity from more bits per cell.