> “I can tell you, growing up there, I never heard that,” he said. Mr. Hersh suggested that an enterprising broker had simply decided the area needed a better n

> “I can tell you, growing up there, I never heard that,” he said. Mr. Hersh suggested that an enterprising broker had simply decided the area needed a better name than what he used to call it: “Next to the sewage plant.” Ok, I don't know it this is real or not, but it sounds exactly like this: Dowisetrepla: Downwind of the sewage treatment plant. (http://en.wikipedia.org/wiki/Dowisetrepla http://en.wikipedia.org/wiki/Dowisetrepla)