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Why is it that when companies acquire adtech companies, it seems like the adtech ends up on top?
by terribleperson 1y ago
Why is it that when companies acquire adtech companies, it seems like the adtech ends up on top?
- danaris 1y agoMy guess would be that only companies whose leadership already want to become adtech make the decision to buy an adtech firm.
- terribleperson 1y agoThis is a fair point. So they've already decided to change direction, they're buying expertise and a clientele.