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They must have raised money based on this plan -- the board must be holding them to execute it again to hit the projected IRR. If they had full control of their
by mushufasa 1y ago
They must have raised money based on this plan -- the board must be holding them to execute it again to hit the projected IRR. If they had full control of their own destiny, I think most operators would just focus on a different business model.
- evanmoran 1y agoNot a raise, they merged with ironSource in 2022 (adtech). A new business model was likely baked in: https://kotaku.com/unity-ironsource-merger-ad-tech-layoffs-1849173304 https://kotaku.com/unity-ironsource-merger-ad-tech-layoffs-1... https://mobilegamer.biz/inside-unitys-troubled-4-4bn-ironsource-merger/ https://mobilegamer.biz/inside-unitys-troubled-4-4bn-ironsou... https://unity.com/news/unity-completes-merger-ironsource https://unity.com/news/unity-completes-merger-ironsource
- hinkley 1y agoAnd there's the real reason to permanently distrust Unity. Not what they're doing, who they are. They're a scorpion. Doesn't matter how long it's been since they stung someone. It's in their nature.
- terribleperson 1y agoWhy is it that when companies acquire adtech companies, it seems like the adtech ends up on top?
- danaris 1y agoMy guess would be that only companies whose leadership already want to become adtech make the decision to buy an adtech firm.
- terribleperson 1y agoThis is a fair point. So they've already decided to change direction, they're buying expertise and a clientele.