I bet chatbots are very successful when measuring how much the interaction costs, which seems to be what most companies are measuring when it comes to customer

I bet chatbots are very successful when measuring how much the interaction costs, which seems to be what most companies are measuring when it comes to customer support. The problem is that it's very easy to measure cost (how many person-minutes did it take and what's your hourly cost for support agents, or how much API usage did it take for the bot?) and very hard to measure any outcome the customer actually cares about. Fix this misaligned incentive and the rest will follow naturally, but that requires treating support as a facilitator for the rest of the business rather than as a pure cost center that needs to be minimized.