The principle behind making millions is pretty simple: create something which is valuable to many people. Then there are three main ways of getting rich: 1) Eno

The principle behind making millions is pretty simple: create something which is valuable to many people. Then there are three main ways of getting rich: 1) Enough people are willing to pay for your service/product; 2) Your service/product can be an asset for a bigger company, and they are willing to acquire you; 3) Your service/product creates such a large audience that you can leverage this by "selling" this audience to those who are looking for one. This can be advertisers (e.g. ads on your site) or a bigger company willing to buy this audience (e.g. Newscorps with MySpace). Why aren't we all getting rich? Because you need a decent idea for something that creates value, and excellent execution and marketing because competition, especially on the Web, is fierce. It's easy to know that you need to create value - a solution to a problem or need - but it's much less common to come up with a company which can readily do that.