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Why do they ask you to login first before you can unsubscribe? The answer to that question might be enlightening.
by sunnysunday 14y ago
Why do they ask you to login first before you can unsubscribe?
The answer to that question might be enlightening.
- Tyrannosaurs 14y agoI think there are probably two reasons depending on the company: 1) They see communication preferences as part of your account details and therefore just lump it in with the rest of them behind the username and password. I think where this is the case they're naive or stupid rather than malicious. 2) In some cases (I think relatively rare but they exist, they actively want to make it harder for you to stop the mailings and know every extra click and keystroke does this. In this case I think they're naive and stupid as well as malicious.
- mcherm 14y agoTo prevent malicious unsubscriptions. Imagine I'm feeling mean, so I go to some services you use and unsubscribe you -- no login required. This is prevented if unsubscribe links in the emails sent out have tokens specific to the user which are validated in lieu of a login. But that's fancy technology that most senders don't have.