I'm not interested in what percentage of the population uses social media. I'm interested in increased sales/subscriptions. It's the difference between specul

I'm not interested in what percentage of the population uses social media. I'm interested in increased sales/subscriptions. It's the difference between speculating and actually making money. It's the difference between making a survey (the beginning, perhaps, of an indirect path to something... who knows what) and making a sale (direct path to booking revenue). Programmers have a particular love for indirection. And the web has a particular love for speculation. Can we sell surveys? Yes, I think we can.