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This article[0], which covers the same but in Danish has more details. It mentions Sweden lowering their book VAT in 2001 to 6%. The takeaway was that more bo
by Svip 1y ago
This article[0], which covers the same but in Danish has more details. It mentions Sweden lowering their book VAT in 2001 to 6%. The takeaway was that more books were sold, but to people who were already buying books. Getting new readers thus requires an additional effort than merely lowering the cost.
[0] https://www.dr.dk/nyheder/politik/regeringen-vil-afskaffe-moms-paa-boeger-og-goere-dem-billigere https://www.dr.dk/nyheder/politik/regeringen-vil-afskaffe-mo...
- blowfish721 1y agoBack then there were only linear tv and no social media. I know in my social circles back then in Sweden it was even trendy to read and lots of discussions between friends and even during family events between the teenagers about books. So yes it was a totally different landscape back then.