I think Amazon is taking the right approach. I love the Amazon Doctorine: Above all else, align with customers. Win when they win. Win only when they win. This

I think Amazon is taking the right approach. I love the Amazon Doctorine: Above all else, align with customers. Win when they win. Win only when they win. This approach will serve Amazon well if they follow through. Apple's approach of making the best products in the world and selling them at a profit works for Apple, but to carve out a niche, Amazon has taken their own way. Interesting, with the Nexus 7, Google admitted basically that they are willing to follow Amazon's lead and try and be more of a content/commerce oriented device, but Amazon already got there and it does it better with the Kindle Fire than Google does with the Nexus 7 and the Play store. Google trying to follow Amazon's lead seems like a mistake. Google has never really been a media/content or even a commerce company. They are an advertising and technology company. Google doesn't love selling things, they love giving things away for free and wrapping them in ads. Google isn't good at getting people to pay for things yet. I'm not sure that Google wants to be good at selling things. Google should play to their strengths and make a 7" Motorola tablet that is advertising subsidized and sells for $100. Just matching price with the previous Kindle Fire is not going to get them success in the tablet market. So, Apple is built around selling high end devices that delight customers. Amazon is about getting you to purchase stuff from Amazon.com and is building an ecosystem of devices and software to make that the best experience in the world. Google is built around repackaging 3rd party content and wrapping it in advertising. Microsoft is built around selling entertainment and productivity software and services. All of these companies have a different approach that will take them different places. I don't know that any of them executing their strategy will be a huge detriment of the success of the others.