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That is correct. However, Google Consumer Surveys is accessible to laypeople for a relatively low price. I would assume that when a company commissions a Gallup
by diego 14y ago
That is correct. However, Google Consumer Surveys is accessible to laypeople for a relatively low price. I would assume that when a company commissions a Gallup Poll, Gallup ensures the poll is properly designed. On the other hand, people without the proper knowledge could spend money on Google polls only to draw wrong/useless conclusions.
- pgeorgi 14y agoWe had two professionally conducted polls in Germany by one company, asking more-or-less the same thing (internet censorship as means to combat child pornography), commissioned by different stakeholders (one in favor of internet censorship, one against), with different phrasing. Each got >90% approval for their preferred point of view. That company took no issue with running both polls (telephone, n=1030, "representative of people living in Germany"), and merely pointed out the differences in the questions when asked for comment afterwards. The second poll was mostly run to prove exactly that point. It seems they take money for whatever poll they're asked to do, no matter how useless. They probably even optimize it to confirm the bias of their client - since polls are usually used for (internal) marketing purposes, I'd assume that's usually desired, too. I wouldn't expect Gallup to do different. That's their business.