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(disclaimer: I work for Google Consumer Surveys) Here is a February 2012 study from Pew Internet, citing that 66% of the American internet population uses soci
by sadow 14y ago
(disclaimer: I work for Google Consumer Surveys)
Here is a February 2012 study from Pew Internet, citing that 66% of the American internet population uses social media.
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx http://pewinternet.org/Commentary/2012/March/Pew-Internet-So...
Our data, in addition to the survey shared on HN earlier, shows very similar statistics.
- diego 14y agoIt's not exactly the same question. Wouldn't that response include much more than Facebook and Twitter? E.g. Pinterest, LinkedIn, Reddit, Google+, a long tail of social media sites?
- sadow 14y agoIt's a great point. To compare benchmarks, we'd have to consider...6 months in behavioral changes since the Pew survey; the likelihood that long tail users also use the main social properties; what we actually classify as a social network; medium effects on answer bias and more. I couldn't agree more with your points about the importance of survey design. Our hope with GCS is to provide a real time, affordable, iterative mechanism for conducting this type of research. The challenges faced when benchmarking against Pew and others, is, I believe, an indication of the value of continually collecting and updating data.