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No, not a PR stunt. As a new CEO in an organization, it is difficult to get access to the kind of data and examples you need in order to create change throughou
by jchung 14y ago
No, not a PR stunt. As a new CEO in an organization, it is difficult to get access to the kind of data and examples you need in order to create change throughout the organization. I've seen this first-hand advising new CEOs on their first 100-days as a consultant (before I started my startup). Good new CEOs will often try to find customer stories which capture the specific problems they're trying to fix, and use those stories to champion change. Frankly, this is pretty similar to a tactic used by politicians to illustrate their policy proposals with individual human stories. Marcus needs those stories now to create change in the company.
My hat goes off to Marcus, and I'm a bit surprised at the pessimism from HN. Tilt at windmills much?
- tsieling 14y agoNot tilting at windmills so much as a 'fool me once' wariness. But you're right, good leaders seek out customer stories in their own words and try to start conversations with those customers so they can hear the good and bad from the source. Otherwise it's all filtered by people trying to cover their butts.