I don't disagree with that at all, and by 'free' I suppose I didn't even mean 'as in free beer', I just meant there was no financial transaction taking place.

I don't disagree with that at all, and by 'free' I suppose I didn't even mean 'as in free beer', I just meant there was no financial transaction taking place. Maybe at some point we're really gonna see an upfront-micropayment structure as some people have mused about.