I don't see it as caving because removing ads for cash is already the case at Amazon. For existing ad supported Kindles, you can pay to have the ads removed. T

I don't see it as caving because removing ads for cash is already the case at Amazon. For existing ad supported Kindles, you can pay to have the ads removed. The cost, for my mom's older subsidized Kindle 3 model, is $20. So the newer, more expensive Fire's will be a bit cheaper to go ad-free. Interestingly enough, there's an option I hadn't noticed before for activating ads on my unsubsidized Kindle. However, I don't get any sort of cash or freebie for doing so.