Alternative explanations (pick and chose any you like) * High demand but limited supply * Unable to externalize costs that wild/farmed fish doesn't pay * R/D

Alternative explanations (pick and chose any you like) * High demand but limited supply * Unable to externalize costs that wild/farmed fish doesn't pay * R/D investments that needs to be recouped * Small production with a lack of economy of scale Oh it could obviously be this is a terrible product where its more important to appear environmentally friendly than to actually be so. But lets see where it is in a decade, with my current limited data it looks like a step in the right direction.